Privacy Policy

1. Introduction

Welcome to Broperks ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our loyalty platform, mobile application, and related services.

Broperks is a brand owned and operated by Mepo Labs, registered in Ludhiana, Punjab, India. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

When you use Broperks, we may collect the following personal information:

• Name and contact information (email, phone number)
• Business details (for merchant partners)
• Transaction history and loyalty points data
• User account information and preferences
• Payment information (processed securely through third-party payment processors)

2.2 Location Information

With your consent, we collect and use location data to:

• Show nearby cafes and restaurants
• Provide location-based offers and services
• Improve our services and user experience

You can control location permissions through your device settings:

• Android: Settings → Apps → BroPerks → Permissions → Location
• iOS: Settings → BroPerks → Location

We collect approximate location only and do NOT track precise GPS coordinates or location history continuously.

2.3 Analytics and Usage Data

To improve our app and services, we collect analytics data including:

App Usage Information:

• Screen views and page navigation patterns
• Feature usage and button clicks
• Search queries and cafe browsing behavior
• Time spent on different sections of the app
• Subscription and loyalty card interactions

Technical Information:

• Device model and manufacturer
• Operating system version (Android/iOS)
• App version and build number
• Device language and region settings
• Screen size and resolution

Performance Data:

• API response times
• Network connectivity status
• App loading times and performance metrics
• Error logs and crash reports
• Diagnostic information for bug fixing

Device Identifiers:

• Unique device identifiers for analytics purposes
• Session tracking identifiers
• Analytics user IDs (anonymized where possible)

This analytics data helps us understand how users interact with BroPerks, identify and fix bugs, optimize performance, and make data-driven decisions about new features and improvements.

2.4 Automatically Collected Information

• IP address and browser type
• Device information
• Usage patterns and preferences
• Cookies and similar tracking technologies

3. How We Use Your Information

Broperks uses the information we collect to:

• Provide and maintain our services
• Process transactions and manage loyalty programs
• Send notifications about rewards and offers
• Improve our services and user experience through analytics
• Personalize your experience and provide relevant recommendations
• Monitor app performance and fix technical issues
• Analyze usage patterns to develop new features
• Prevent fraud and ensure security
• Comply with legal obligations
• Respond to customer support requests

Specifically, analytics data is used to:

• Understand which features are most and least used
• Identify and diagnose app crashes and errors
• Optimize app performance and loading times
• Improve search functionality based on user queries
• Enhance navigation and user interface design
• Make informed decisions about product development

We do NOT use your data to:

• Sell or share with third parties for their marketing purposes
• Track your activity across other apps or websites for advertising
• Build profiles for targeted advertising outside the app
• Share with cafes without your explicit consent (beyond loyalty program functionality)

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

Broperks may share your information with trusted third-party service providers who assist in our operations:

• Payment processors for secure transaction processing
• Cloud service providers for data storage and hosting
• Analytics providers for app performance and usage analysis
• Customer support platforms
• Fraud prevention and security services

4.2 Google Firebase Analytics

We use Google Firebase Analytics to collect and analyze app usage data. Firebase is a trusted analytics platform provided by Google LLC.

• Service Provider: Google LLC
• Service Location: United States
• Privacy Policy: https://firebase.google.com/support/privacy
• Data Collected: App usage events, device information, approximate location (if permission granted), crash reports, performance metrics
• Data Retention: Analytics data is retained for 14 months; crash logs for 90 days
• Security: Firebase uses industry-standard encryption and security measures

Google may use aggregated, anonymized data for:

• Service improvement
• Security and fraud prevention
• Legal compliance

For more information, see Google's Privacy Policy at https://policies.google.com/privacy

4.3 Other Disclosures

We may also share your information with:

• Business partners for loyalty program management (only data necessary for the program)
• Legal authorities when required by law or to protect our rights
• In connection with a merger, sale, or acquisition of our business (with notice to you)

We do NOT sell your personal information to third parties for marketing purposes.

5. Data Security

Broperks implements appropriate technical and organizational measures to protect your personal information, including:

• HTTPS/TLS encryption for all data transmission
• Secure storage using industry-standard encryption
• Regular security assessments and updates
• Access controls and authentication measures
• Secure backup and disaster recovery procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to improve our security measures.

6. Your Rights and Choices

Under applicable laws, including Indian data protection regulations, you have the right to:

• Access Your Data: Request a copy of the personal information we hold about you
• Correct Your Data: Update or correct inaccurate personal information
• Delete Your Data: Request deletion of your account and associated data
• Object to Processing: Object to certain types of data processing
• Data Portability: Receive your data in a structured, commonly used format
• Withdraw Consent: Withdraw consent for location tracking or analytics (where consent-based)

6.1 How to Exercise Your Rights

Manage Location Permissions:

• Android: Settings → Apps → BroPerks → Permissions → Location
• iOS: Settings → BroPerks → Location

Opt Out of Analytics:

• Email us at privacy@broperks.com with subject "Analytics Opt-Out"
• Include your phone number or user ID
• We will disable analytics tracking for your account within 7 business days

Request Data Deletion:

• In-app: Profile → Settings → Delete Account
• Email: privacy@broperks.com with subject "Data Deletion Request"
• Include your phone number or user ID
• We will process deletion requests within 30 days

Access Your Data:

• Email privacy@broperks.com with subject "Data Access Request"
• We will provide your data within 30 days

6.2 Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

• User account data: Until account deletion
• Analytics events: 14 months (Firebase default retention)
• Crash logs and diagnostics: 90 days
• Location data: Not stored permanently (used only for real-time queries)
• Transaction history: Until account deletion or as required by law

7. Cookies and Tracking Technologies

Broperks uses cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website and app traffic
• Improve user experience
• Enable certain features and functionality
• Collect analytics data about app usage

You can control cookies through your browser or device settings. However, disabling cookies may limit some functionality of our services.

Note: Our mobile app analytics (Firebase) does not use traditional web cookies but uses similar technologies like device identifiers and session tokens for analytics purposes.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States where Firebase servers are located. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

If you are located in the European Union, European Economic Area, or other regions with data transfer restrictions, we ensure that appropriate safeguards are in place, such as:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions by relevant authorities
• Your explicit consent where required

9. Children's Privacy

Broperks is not intended for children under 13 years of age (or 16 in the European Union). We do not knowingly collect personal information from children. If we discover that we have collected data from a child under the applicable age, we will delete it promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@broperks.com.

10. Changes to This Policy

Broperks may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by:

• Posting the updated policy in the app and on our website
• Sending an email notification to your registered email address
• Displaying an in-app notification

The "Last updated" date at the top of this policy indicates when it was last revised. Your continued use of our services after changes constitutes acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Regional Privacy Rights

11.1 For Users in the European Union (GDPR)

If you are located in the EU, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority
• Right to restrict processing
• Right to object to automated decision-making

11.2 For Users in California (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the "sale" of personal information (Note: We do not sell your personal information)
• Right to non-discrimination for exercising your rights

To exercise these rights, contact us at privacy@broperks.com

11.3 For Users in India

We comply with applicable Indian data protection laws and regulations. You have the right to access, correct, and delete your personal information as outlined in Section 6 of this policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• Email: privacy@broperks.com
• Support: info@broperks.com
• Address: Mepo Labs, Ludhiana, Punjab, India
• Website: https://broperks.com

For data protection inquiries, please use the subject line "Privacy Policy Inquiry" in your email.

We will respond to your inquiry within 30 days of receipt.